Crafting Winning Strategies for
D2C Brands

LMIF – Let’s move in Fashion LMIF stands at the forefront of contemporary women’s fashion, offering a captivating array of Western wear designs that seamlessly blend sophistication with modern flair. From chic ensembles to statement pieces, LMIF caters to the discerning tastes of today’s fashion-forward woman. With a commitment to quality craftsmanship and cutting-edge style, LMIF redefines elegance for the modern era, empowering women to express their individuality with confidence and panache. Shuruwaat’s Role BRAND LOGO WEBSITE GRAPHICS PRODUCT POSITIONING PRODUCT SHOOT (E-COMMERCE | INDEPENDENT) TARGETING PERSONA MARKETING STRATEGY BRAND SHOOT LOOKBOOK DESIGNING BRAND LOGO DESIGNING Targeting Persona At LMIF, our commitment to fashion excellence goes beyond crafting stylish ensembles; it’s about understanding the diverse personas that embody our brand ethos. From urban trendsetters to career-driven professionals, social influencers, and fashion-forward Millennials and Gen Z, LMIF caters to a dynamic spectrum of individuals who share a common passion for contemporary style and self-expression.  Urban Trendsetters LMIF’s primary target persona comprises urban trendsetters who exude confidence and embrace the latest fashion trends. These individuals are always on the lookout for stylish and modern outfits that reflect their dynamic lifestyles. With a penchant for bold colors, innovative designs, and statement pieces, urban trendsetters gravitate towards LMIF for its eclectic collection of Western wear that effortlessly captures the essence of contemporary fashion. Social Influencers and Fashionistas LMIF also targets social influencers and fashionistas who wield influence in the digital sphere and set trends across social media platforms. These individuals possess a keen eye for style and are constantly seeking unique and eye-catching ensembles to showcase to their followers. LMIF’s avant-garde designs and fashion-forward aesthetics resonate deeply with this persona, serving as a source of inspiration and validation for their creative expression and influence within the fashion community. Fashion-forward Millennials and Gen Z Finally, LMIF appeals to fashion-forward Millennials and Gen Z consumers who value individuality and self-expression in their personal style. With a penchant for experimentation and a desire to stand out from the crowd, these individuals are drawn to LMIF’s diverse range of fashion-forward designs, ranging from playful prints to edgy silhouettes.  Product Photoshoot (Ex. 1) Product Photoshoot (Ex. 2) We did multiple shoots, These images shows just a few examples. Marketing Strategy It’s about crafting a comprehensive marketing strategy that resonates with our target audience and drives meaningful engagement. With this in mind, we embarked on a strategic journey to elevate LMIF’s market presence and solidify its position as a leader in the world of women’s fashion. Through meticulous planning and a strategic roadmap tailored to LMIF’s unique identity and objectives, we charted a course for success that leveraged innovative tactics and market insights to unlock new opportunities and propel the brand to new heights. Join us as we explore the intricacies of LMIF’s marketing strategy, from conceptualization to execution, and witness the transformative power of strategic vision in action.

Tantra T-shirts Asia’s pioneering tshirt brand with a legacy that spans generations. Dedicated to delivering high-quality tshirt art from both local and international perspectives, Tantra embodies a fusion of creativity and cultural resonance. Led by an eclectic team of award-winning artisans—from art directors to poets—the brand cultivates designs that are not just apparel, but expressions of intellect and innovation. Renowned for its cult-like following, Tantra Tshirts captivates with its sharp humor, curated art, and undeniable desirability, making it more than just a brand—it’s a lifestyle. //////// SHURUWAAT’S ROLE /////////////// Targeting Persona Central to our success with Tantra Tshirts was our meticulous approach to understanding and targeting the brand’s key personas. Through comprehensive audience analysis, we identified distinct consumer segments and crafted tailored messaging and visuals to resonate with each group. Youthful Trendsetters One of Tantra Tshirts’ primary demographics comprises youthful trendsetters seeking unique and expressive fashion statements. To appeal to this audience, we curated content featuring bold designs, vibrant colors, and edgy humor, aligning with their avant-garde sensibilities. By leveraging social media platforms frequented by this demographic, such as Instagram and TikTok, we effectively captured their attention and sparked conversation. Art Enthusiasts For art enthusiasts drawn to Tantra Tshirts’ creative designs, we developed content that highlighted the brand’s artistic integrity and craftsmanship. Through visually stunning graphics and behind-the-scenes glimpses into the design process, we cultivated a sense of appreciation and admiration among this audience segment. By strategically positioning Tantra Tshirts as a beacon of artistic expression, we attracted discerning consumers passionate about wearable art. Socially Conscious Consumers Recognizing the growing importance of sustainability and social responsibility, we tailored our messaging to resonate with socially conscious consumers. By showcasing Tantra Tshirts’ commitment to ethical production practices and support for local artists, we appealed to individuals seeking brands aligned with their values. Through purpose-driven content and advocacy initiatives, we fostered a sense of community and solidarity among like-minded consumers, driving loyalty and brand advocacy. Social Media Marketing Strategy Our first step was to devise a comprehensive social media marketing strategy tailored to Tantra Tshirts’ unique identity and target audience. We conducted in-depth market research to understand consumer preferences and trends, allowing us to curate content that resonated with their interests. Leveraging platforms like Instagram and  Facebook, we implemented a multi-channel approach to maximize reach and engagement. Content Creation and Graphics Central to our strategy was the creation of captivating content and visually striking graphics. We worked closely with our design team to develop eye-catching visuals that showcased the brand’s distinct personality and artistry. From witty memes to aesthetically pleasing product showcases, our graphics captured the essence of Tantra Tshirts, sparking intrigue and conversation among followers. While we worked with the brand we worked on Multiple Campaigns and strategies. These images shows just a few examples of campaigns we worked on.  Brand Campaign To reinforce Tantra Tshirts’ brand identity and ethos, we launched a comprehensive brand campaign that celebrated its legacy as Asia’s pioneering tshirt brand. Through storytelling and immersive visuals, we conveyed the brand’s rich heritage, creative prowess, and cultural significance. By evoking emotion and fostering connection with audiences, our brand campaign positioned Tantra Tshirts as more than just a clothing brand but a cultural movement. The campaign resonated with consumers on a deeper level, driving brand affinity and loyalty. Product Campaign In tandem with Tantra Tshirts’ diverse product offerings, we devised a product campaign that spotlighted the brand’s extensive range of designs and styles. Leveraging engaging visuals and persuasive copywriting, we showcased individual products in a compelling manner, highlighting their unique features and appeal to target audiences. Through strategic placement across social media channels and digital platforms, our product campaign drove awareness and consideration, ultimately leading to increased sales and conversions.