LMIF - Let's move in Fashion

LMIF stands at the forefront of contemporary women’s fashion, offering a captivating array of Western wear designs that seamlessly blend sophistication with modern flair. From chic ensembles to statement pieces, LMIF caters to the discerning tastes of today’s fashion-forward woman. With a commitment to quality craftsmanship and cutting-edge style, LMIF redefines elegance for the modern era, empowering women to express their individuality with confidence and panache.

Shuruwaat's Role




Targeting Persona

At LMIF, our commitment to fashion excellence goes beyond crafting stylish ensembles; it’s about understanding the diverse personas that embody our brand ethos. From urban trendsetters to career-driven professionals, social influencers, and fashion-forward Millennials and Gen Z, LMIF caters to a dynamic spectrum of individuals who share a common passion for contemporary style and self-expression. 

Urban Trendsetters

LMIF’s primary target persona comprises urban trendsetters who exude confidence and embrace the latest fashion trends. These individuals are always on the lookout for stylish and modern outfits that reflect their dynamic lifestyles. With a penchant for bold colors, innovative designs, and statement pieces, urban trendsetters gravitate towards LMIF for its eclectic collection of Western wear that effortlessly captures the essence of contemporary fashion.

Social Influencers and Fashionistas

LMIF also targets social influencers and fashionistas who wield influence in the digital sphere and set trends across social media platforms. These individuals possess a keen eye for style and are constantly seeking unique and eye-catching ensembles to showcase to their followers. LMIF’s avant-garde designs and fashion-forward aesthetics resonate deeply with this persona, serving as a source of inspiration and validation for their creative expression and influence within the fashion community.

Fashion-forward Millennials and Gen Z

Finally, LMIF appeals to fashion-forward Millennials and Gen Z consumers who value individuality and self-expression in their personal style. With a penchant for experimentation and a desire to stand out from the crowd, these individuals are drawn to LMIF’s diverse range of fashion-forward designs, ranging from playful prints to edgy silhouettes. 

Product Photoshoot (Ex. 1)

Product Photoshoot (Ex. 2)

We did multiple shoots, These images shows just a few examples.

Marketing Strategy

It’s about crafting a comprehensive marketing strategy that resonates with our target audience and drives meaningful engagement. With this in mind, we embarked on a strategic journey to elevate LMIF’s market presence and solidify its position as a leader in the world of women’s fashion. Through meticulous planning and a strategic roadmap tailored to LMIF’s unique identity and objectives, we charted a course for success that leveraged innovative tactics and market insights to unlock new opportunities and propel the brand to new heights. Join us as we explore the intricacies of LMIF’s marketing strategy, from conceptualization to execution, and witness the transformative power of strategic vision in action.