Where the Breeze Meets the 90s”
Because tradition never goes out of style.
For Diva Icon, we captured a moment that felt like a memory — soft, nostalgic, and beautifully Indian. Set on a Mumbai beach with the Bandra-Worli Sea Link in the background, the video opens with the girl singing a 90s classic, instantly bringing a familiar, heartwarming vibe. As she runs along the shore, the wind plays with her pink kurti and earrings — embodying the spirit of effortless grace and timeless tradition.
What We Did
🔹 Campaign Objective
To create a visually pleasing and emotionally resonant reel that highlights Diva Icon’s traditional wear through a nostalgic and heartwarming 90s-inspired aesthetic.
🔹 Brand’s Instruction
Diva Icon wanted a soft, natural outdoor video that showcased their pink kurti in a traditional yet relatable Indian setting — simple, elegant, and emotionally appealing.
🔹 How We Executed It
We selected Mumbai’s beach as the perfect backdrop, capturing the Bandra-Worli Sea Link for an iconic touch. The model’s soft singing of a 90s song set the tone — pure nostalgia.
We styled her with elegant traditional earrings to enhance the outfit’s look and captured candid, breezy moments — running, smiling, and drawing a heart in the sand — to express carefree joy.
🔹 The Result
A soulful, breezy reel that celebrated both nostalgia and modern femininity. The video gave Diva Icon’s traditional outfit a fresh storytelling layer — transforming a simple kurti showcase into an emotion-driven, relatable visual that connected beautifully with its Indian audience.
