The South Bombay Walk
Elegance in every step.
For Drunch Footwear, we wanted to create a reel that reflected the sophistication and timeless charm of both the brand and South Mumbai. Featuring the founder herself, this video captures her walking through the vintage lanes of SoBo — the chocolate brown heels leading the way.
Dressed in a clean semi-formal outfit with elegant accessories, she becomes the perfect embodiment of Drunch’s identity — modern, graceful, and effortlessly chic. The camera follows her through the intricate architecture and warm hues of South Mumbai, creating a seamless blend of fashion and nostalgia.
What We Did
🔹 Campaign Objective
To showcase Drunch’s chocolate brown heels through a stylish founder-led reel that balances modern class with vintage Mumbai charm.
🔹 Brand’s Instruction
To highlight the product in a natural, lifestyle-oriented way — showing how Drunch footwear complements everyday elegance.
🔹 How We Executed It
We shot across South Mumbai’s iconic lanes, blending soft sunlight and colonial architecture to bring out the footwear’s warmth and tone.
The semi-formal outfit was styled to complement the heels, while our team worked extensively on capturing dynamic angles of her walk to emphasize detail and movement.
Shot in S-Log3, the project demanded heavy color grading and correction in post — adding depth, texture, and balance to the visuals. The biggest creative challenge, however, was music selection — finding a track that matched the reel’s rhythm of calmness and pace simultaneously.
🔹 The Result
An elegant, founder-led film that feels effortless yet premium — a perfect reflection of Drunch’s design language and South Mumbai’s timeless beauty.
