Sun-Kissed in Yellow Ochre
Where elegance meets the timeless streets of South Mumbai.
For this reel, we celebrated the effortless beauty of M.I.S.H.’s yellow ochre frock — lightweight, sleek, and premium in design. Against the vintage charm of Horniman Circle and the Asiatic Library, the model walked gracefully under warm sunlight, letting the dress flow naturally with each step. The outdoor streetscape added character and context, creating a vibrant yet sophisticated visual story.
What We Did
🔹 Campaign Objective
To showcase M.I.S.H.’s yellow ochre frock as a stylish, elegant, and versatile outfit in a real-life, outdoor setting.
🔹 Brand’s Instruction
The client wanted a simple modeling video outdoors that highlighted the dress and its premium design.
🔹 How We Executed It
We shot across streets of South Mumbai, including Horniman Circle and the Asiatic Library, leveraging natural sunlight to enhance the warm tones of the dress. The model’s graceful movements and the city’s vintage backdrop created a reel that felt organic, stylish, and premium.
🔹 The Result
A visually rich, elegant social media reel that positioned M.I.S.H. as a brand blending premium fashion with timeless aesthetics — showing the dress in its best light against iconic Mumbai streets.
