Meet the Expert for Espira Gems
Trust starts with credibility.
In this talking-head reel, we introduced Prateek, the founder of EsperaGems, with a compelling hook: “Who is this man talking so much about diamonds online?” The video then transitions to Prateek explaining his GIA certification, expertise, and credibility in the diamond industry, building trust for potential online buyers.
What We Did
🔹 Campaign Objective
To establish the founder’s authority and trustworthiness in online diamond sales.
🔹 Brand’s Instruction
Highlight Prateek’s credibility while keeping the video engaging and professional.
🔹 How We Executed It
We used a combination of talking-head shots in his office, integrated past video clips, and crafted a clear narrative with a strong hook to grab attention from the first frame.
🔹 The Result
A concise, authoritative reel that builds confidence in EsperaGems as a trusted platform for online diamond shopping.
