Fresh from Work
Style, comfort, and effortless freshness.
In this lifestyle reel, we showcased Eccentric’s green hemp shirt in a natural, urban environment. The model walks through South Mumbai’s streets, carrying a bag to convey a “fresh from office” look while still maintaining comfort and style.
Shot during the soft evening sunlight, the video emphasizes subtle elegance, clean aesthetics, and the breathable, effortless nature of Eccentric hemp clothing — perfect for those who want to look sharp while staying comfortable.
What We Did
🔹 Campaign Objective
To highlight the versatility, freshness, and style of Eccentric’s green hemp shirt in a real-life, urban lifestyle setting.
🔹 Brand’s Instruction
Capture the product in multiple locations with simple, lifestyle-oriented actions, showing its comfort and everyday usability.
🔹 How We Executed It
We filmed across South Mumbai during evening hours to leverage soft, natural lighting. The model’s movements and props, like the bag, added context — showcasing the shirt as ideal for office-to-evening transitions.
🔹 The Result
An aesthetically clean and visually engaging reel that positions Eccentric’s hemp shirt as a premium, comfortable, and versatile wardrobe essential.
