Because nobody remembers ads — they remember stories.
Eccentric approached us with a bold vision: don’t just showcase clothes, create moments. The goal was simple — make viewers feel something before showing them the product. We focused on short, scroll-stopping vertical stories that drop the brand’s hemp apparel into the plot — not the other way around.
WE SHOT HEMP LIKE IT’S HIGH FASHION
Sustainable never looked this bold.
From the streets to studio — one shirt, many stories.
🔹 What We Did
Captured fashion through quick cuts, fluid camera movement, and mood-based styling. Mixed outdoor urban shoots with indoor minimal backdrops.
🔹 Campaign Objective
To show how one hemp shirt can fit multiple styles, moods, and moments — making it versatile and timeless.
🔹 Brand’s Instruction
Keep it simple. Show the shirt in action, not in a catalog. Let the vibe do the talking.
🔹 How We Executed It
Scouted 3 locations across Mumbai. Shot across different times to show sunlight and tone shifts. Used the same model for consistency. Added modern cuts, edits, and music syncs to keep it punchy.
🔹 The Result
The reel feels fast, stylish, and wearable — just like the shirt. It tells a story in seconds. And more importantly, it sticks.
