Dump the Toxic One
Because even your shirt deserves a breakup story.
Sometimes, love stories end — especially the ones with synthetic shirts.
For Eccentric, we crafted a playful breakup that starts like an emotional conversation and ends with a twist. The man isn’t talking to a girlfriend — he’s breaking up with his synthetic shirt. With a cinematic reveal, he chooses what he truly deserves: a premium hemp shirt by Eccentric.
Stylish, witty, and unexpected — this reel turned a simple product ad into a relatable moment that made audiences smile and rethink their wardrobe choices.
What We Did
🔹 Campaign Objective
To create a humorous, attention-grabbing social media ad that positions Eccentric’s hemp shirts as the healthier, more sustainable alternative to synthetic clothing.
🔹 Brand’s Instruction
Eccentric wanted something unconventional — a story that entertains while communicating the eco-friendly, premium quality of hemp fabric. The ad had to resonate with the modern audience while staying brand-aligned.
🔹 How We Executed It
We designed a premium indoor set with a sofa, soft lighting, vintage lamps, and elegant paintings to give the scene a classy, café-like ambience. The setup created the perfect backdrop for a breakup conversation — emotional, intense, and relatable.
The twist came with the camera reveal — the “girlfriend” was actually a synthetic shirt. The actor delivered it with subtle humor and conviction, leading to the tagline: “Dump the toxic one — go for the good one.”
This clever storytelling merged relatability with brand messaging, making sustainability cool and fun.
🔹 The Result
A viral-worthy reel that captured attention within seconds. The ad boosted engagement and reinforced Eccentric’s brand identity as innovative, bold, and effortlessly witty — proving that even sustainability can have a sense of humor.
