Brand Building through Pinterest

Building your Brand through Pinterest - 1

SPEAKER
Vishal Chourasia
Founder

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hello everyone welcome to today’s podcast so today we are going to see a very interesting thing so how the thing is going to be interesting that we are going to talk about so because today we are going to talk about the Pinterest the use of Pinterest and brand marketing and brand development so as you know that we have been developing multiple brands since the last two years and we have been focusing on only and only expert brand building so when it comes to brand building we have various aspects that we study like the appearance of the brand the sales of the brand and the image of the brand and the consolation value of the brand so everything should be proper and perfect in on their place so once we are starting all those aspects there’s a very important aspects in which comes under the appearance of the brand and that sometimes many people miss you know that thing but which is very important in building up a successful brand that comes up with the social media appearance the social media appearance is as important than anything else in brand development and brand building so now as a youth like if you see a lot of people know what is the importance of social media in brand building and how well social media can help you to you know skip a lot of steps which comes as a difficulty in brand building as well as social media is the new king of all things because social media has the power to do anything in this era in this beautiful era because social media helps you to present anything beautifully in front of your customers okay so there’s a lot more boasting about social media has now we are going to move on directly on talking about how Pinterest can help you to develop a great great great brand and a brand which will look professional standard as well as it will have their aspects to work when the company like how our company works and how a brand works these two things are totally different okay so you have to make sure that you differentiate these two things properly so now if I say about building up a brand so first of all it’s not just about making a good logo and making a good website and placing it on different types of mediums or medias okay so it comes with a different type of customer service also so that we will be speaking about in our next podcast so stay tuned with the next podcast as well if you are a brand owner or if you are a brand marketer who is working for the development of brands so now we are talking about the Pinterest use of Pinterest so recently we discovered one beautiful thing about Pinterest that Pinterest is giving a great result so if I’m I’ll just I’ll just give you an example so right now in India if you think like there’s a festival okay let’s take out as navratri okay so you can see like Navratri is coming like within I guess one month the other one month is a time for Navratri so if you go on Google search keyword research thing or if you go anywhere like you go to semrush you go on Google Trends so you will find a trend you know just uh taking off or taking a bit of you know uh speed for this type of keywords like uh never at the outfit ideas or Navratri fashion ideas okay so these are the things that are getting a little bit of support to from the uh search results now if you go on Google and search for No. NAVRATRI outfit ideas you will find Pinterest link coming on the fourth or third number in terms of ranking so Pinterest is a website Pinterest is a place where the Domen authority is very high compared to your personal website if you check it on Google buy anything because Pinterest is something which is spending a lot of money time and effort on building a predominant authority and lot of people are working on Pinterest so the content on Pinterest is something which is yeah it is very good compared to the other contents which we are putting on Facebook Live if you check out Facebook’s proof of thing if you search on Facebook Navaratri Fashion offered ideas you will find a lot of amateur kind of designs as well amateur kind of products as well and there are brands which you know they’re just local brands they don’t have any kind of branding they are just selling any kind of T-shirt or whatever they want to sell but in Pinterest you will find a qualified you will find a refined and precise audience for your product so once you get that type of audience your task become easy to scale up your business now if you have a standard brand if you have a great brand which you want to um present in front of your customers in front of your qualified customers I will preferably say this qualified customers so you need to get a few things the No. 1 thing is you have to be there where your customers are now if you own a qualified brand good brand with a good standard so basically I think you will get your customers on Pinterest on LINKEDIN on Instagram so these are the platforms where you get your customers now Facebook is little bit outdated see I’ll I’ll not be that uh sweet and melodious Vishal speaking on not to the truth but yeah I would like to see a few you know the true things that Facebook is now outdated for so many standard audience they are no more using Facebook they are not at all interested in using Facebook people are more interested in using Twitter more than Facebook so you have to find out this thing that where the audience is the audience of Pinterest is great audience is a great set of audience so if you have that Pinterest audience on your website or on your brands photo then you know I can bet you that you are going to crack the best sales ever because see now we are seeing that there’s a very great boom of Pinterest people are preferring Pinterest for international ideas for international look for international anything people are preferring Pinterest over any other social media blocks and articles because they are getting a real image on Pinterest and which they can follow you don’t have to read any article or something else so now what happens when you get a knowledge within a picture which is captured into a picture this is not just for fashion industry if you have any brand like cosmetics or tea brand or something like that FMCG product whatever so now if you have an image to represent your brand just think about it what are the things you can add in that image in that single image to give a different type of feel to your customer to explain different things to your customer now why I’m preferring Pinterest over anything because Pinterest is something which is has a great type of audience which I already told you now the second thing the pins which you are uploading on Pinterest that is arranging a profile in such a way that you can easily find a few pins or designs whatever you are posting on Pinterest suppose I’ll just give you an example you will get an option of how many views your pins have got okay now it becomes easy for you to understand okay if this much people are seeing my pins and this much people are reposting it all whatever okay this much people are liking it this much the clicks I’m getting and let me tell you one thing all these analytics you are only going to get if you have Pinterest business account so make sure you have one so all these analytics you will get it for sure but you have to make sure first thing that you have a printers business account now once you have a printers business account you have to make sure that everything with whatever you are posting on your profiles okay that is very high quality content because as I told you you you are going to get high quality audience on Pinterest the audience quality is very much high there’s a very standard audience on Pinterest so now if you don’t have a good quality of content then it is for sure that you’re not going to you know you’re not going to survive on Pinterest because Pinterest in something which is giving standard content to standard audience now if you don’t have a standard content then you will not be able to capture the standard audience as well so this is a very common balancing thing this is a common sense thing that you need to have a standard content a standard product to get that standard customers if you don’t have one please don’t come on Pinterest okay this is not something I’m blocking your access you can you’re always welcome to go on Pinterest because this is not my platform you can do whatever you want but the thing is whatever you are doing it should give you a productive results if the task which you are doing is not productive in terms of sale or in terms of brand building see when it comes to brand building it’s not always about sale okay it’s supposed to use that experience if you got 10 sales and if among them like you are getting six RTOs that is a very bad brand development but if you are getting five sales and there is zero RTO then it is a very good brand development so you should get the fundamentals how a brand is build up how a brand works and how brand building works so this is a very different concept of working out you will get all the and things on this podcast if you are not following us on Spotify Apple Podcast Amazon Music you’re not following us make sure you follow us okay so writer in this podcast today I just wanted to discuss about the importance of Pinterest and brand building so in the next podcast which is the part 2 I’ll be talking a little bit more things about Pinterest brand building and I’ll be telling you something more about how a brand is made up on Pinterest and how you can also build up a brand on Pinterest okay so this video was just a glimpse for Pinterest how you can start building up a brand on Pinterest and you can get on board it so make sure make sure you watch the second part of this podcast as well see you in the next podcast gentlemen and ladies as well so see you in the next podcast till then take care goodbye and have a very nice day

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