Analyze your
Brand Name
Brand Awareness
On a scale of 1 to 10, how would you rate the level of awareness your target audience has about your brand?
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1-3 (Low)
4-6 (Moderate)
7-8 (High)
9-10 (Very High)
How did you measure or track brand awareness in the past year?
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Social media engagement
Customer surveys
Website analytics
Other (please specify)
Target Audience Understanding
On a scale of 1 to 10, how well do you think you understand the needs and preferences of your target audience?
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1-3 (Low)
4-6 (Moderate)
7-8 (High)
9-10 (Very High)
What methods do you use to gather insights about your target audience?
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Customer interviews
Analytics tools
Surveys and feedback forms
Other (please specify)
Competitive Positioning
On a scale of 1 to 5, how would you rate your brand's positioning compared to your main competitors? (1 being behind, 5 being leading)
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1-2 (Behind)
3 (On par)
4 (Ahead of most)
5 (Leading in the market)
Can you identify key strengths and weaknesses in your competitor's positioning?
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Yes, I regularly analyze competitor strategies
Somewhat, but room for improvement
No, I haven't focused on this aspect
Not applicable
Brand Consistency
On a scale of 1 to 5, how consistent is your brand messaging across different marketing channels? (1 being very inconsistent, 5 being extremely consistent)
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1-2 (Very inconsistent)
3 (Moderately consistent)
4 (Consistent)
5 (Extremely consistent)
How do you ensure consistency in your brand messaging across various platforms?
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Brand guidelines for all content
Regular team training on brand messaging
Use of centralized content calendar
Other (please specify)
Customer Loyalty
On a scale of 1 to 10, how likely are your customers to recommend your brand to others?
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1-3 (Low likelihood)
4-6 (Moderate likelihood)
7-8 (High likelihood)
9-10 (Very high likelihood)
What loyalty programs or initiatives do you currently have in place?
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Points-based rewards
Exclusive discounts for loyal customers
VIP customer events
Other (please specify)
Online Presence
On a scale of 1 to 5, how would you rate your brand's online presence (website, social media, etc.)? (1 being limited and not effective, 5 being strong and engaging)
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1-2 (Limited and not effective)
3 (Average)
4 (Above average)
5 (Strong and engaging)
Which online platforms have been most effective in promoting your brand?
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Facebook
Instagram
LinkedIn
Other (please specify)
Product Differentiation
On a scale of 1 to 5, how unique and differentiated are your products/services in the market? (1 being not very unique, 5 being highly unique)
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1-2 (Not very unique)
3 (Moderately unique)
4 (Unique)
5 (Highly unique)
How do you communicate the unique features of your products to your target audience?
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Through product descriptions on the website
Social media campaigns highlighting uniqueness
Influencer collaborations showcasing uniqueness
Other (please specify)
Brand Perception
On a scale of 1 to 3, how do you think your brand is perceived by the general public? (1 being negatively, 2 being neutral, 3 being positively)
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1 (Negatively)
2 (Neutral)
3 (Positively)
What feedback or reviews have you received that influenced your perception?
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Positive reviews on social media
Customer feedback surveys
Negative reviews on review sites
Other (please specify)
Marketing Effectiveness
On a scale of 1 to 5, how effective do you believe your current marketing strategies are in reaching your target audience? (1 being ineffective, 5 being very effective)
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1-2 (Ineffective)
3 (Moderately effective)
4 (Effective)
5 (Very effective)
Which specific marketing channels have shown the most success for your brand?
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Email marketing
Influencer marketing
Search engine optimization (SEO)
Other (please specify)
Future Growth:
On a scale of 1 to 10, how optimistic are you about the future growth of your brand?
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1-4 (Not very optimistic)
5-7 (Moderately optimistic)
8-10 (Very optimistic)
What specific strategies do you have in place to drive future growth?
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Launching new products/services
Expanding into new markets
Enhancing digital marketing efforts
Other (please specify)
Final Score
Your Contact Name
*
Email Address
Phone
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