Beige Escape
Class. Calm. Coastal vibes.
For this campaign, we wanted to capture Eccentric’s half-sleeve beige shirt in a setting that screams premium and tranquil living. Shot on an offshore Mumbai beach with no buildings in sight, the reel features the model walking slowly along sand and sea, reading books, wearing sunglasses, and fully embodying a relaxed, out-of-the-city lifestyle. Every frame reflects calm, sophistication, and the effortless elegance of Eccentric clothing.
And yes — a little behind-the-scenes fun: to get the perfect beach vibe, we accidentally threw the model into the sea. The shirt got drenched, sand got everywhere, but the shot? Absolutely worth it.
What We Did
🔹 Campaign Objective
To showcase Eccentric’s premium beige shirt in a calm, sophisticated, and lifestyle-driven coastal setting.
🔹 Brand’s Instruction
Highlight the outfit in a slow, elegant, daylight beach environment while maintaining a premium look.
🔹 How We Executed It
We shot on a quiet offshore beach, capturing natural sunlight, waves, and sand to enhance the premium coastal vibe. The model’s movements — walking, reading, enjoying the calm — were framed to emphasize the shirt’s elegance, comfort, and versatility.
🔹 The Result
A visually stunning, lifestyle-driven reel that exudes calm sophistication, turning a simple beige shirt into a statement of effortless coastal luxury — with a funny story behind the drenched, sandy mishap.
