A Sunny Bandra Day in DRUNCH
Step into style, one street at a time.
For DRUNCH, we captured the playful spirit of Mumbai’s Bandra streets while showcasing the brand’s versatile footwear collection. From heels to flats, each frame highlighted the design, comfort, and elegance of DRUNCH shoes — all set against the colorful, vibrant aesthetics of the city. The campaign brought together style, ease, and everyday adventure in one visually delightful reel.
What We Did
🔹 Campaign Objective
To create a social media ad that highlights DRUNCH’s footwear range while portraying a fun, stylish, and vibrant lifestyle vibe.
🔹 Brand’s Instruction
Afrin Shah wanted a campaign that showed multiple footwear options in real-life, urban scenarios. The aim was to convey color, versatility, and calm sophistication through a stylish model and lively city streets.
🔹 How We Executed It
We selected Bandra as the perfect location for its eclectic charm and aesthetic appeal. Drawing inspiration from Wes Anderson’s colorful, symmetrical visuals, we captured the model walking through streets, exploring cafes, and moving across varied city spots — all while flaunting different DRUNCH shoes.
The soft, calming background music enhanced the relaxed yet premium feel, and every frame was carefully composed to reflect both the city’s vibrancy and the elegance of the footwear.
🔹 The Result
A visually stunning, colorful reel that perfectly balanced urban charm with brand sophistication. The campaign successfully showcased DRUNCH’s footwear as stylish, versatile, and a must-have for city life, making it a hit across social media platforms.
